Why should a viewer have to dig for content he or she watches regularly? How come he or she has to scroll all the way to China to find a movie or show or concert featuring a favorite performer? Why can’t search make natural connections between all the stuff that’s out there and the viewer’s past behavior — surfacing new items of interest not even on his/her radar?
Oh, right. It can. At least, ours can. You can still call it the Idiot Box — but thanks to Veveo, the term no longer applies to searching on it.