If today’s phones are so smart, how come searching on them is so dumb? Tiny keys and limited display make it even more frustrating.
Veveo took a whole new approach to get users what they want faster than you can say proprietary heuristics. As in, instantly.
First, by combining access to on-device and networked-based walled garden content, we created a seamless, unified search experience across all of a user’s content.
Then we added smart tags which allow us to deep-link content — taking you, say, from a Vietnamese restaurant result to directions without having to click back to your mobile home and then in through the front door of Bing or Google Earth.
And thanks to our fancy smart tags and semantic layering, the device learns from previous user behavior and queues results accordingly. If you’re traveling and type in coffee — and you’ve searched for a Dunkin Donuts back home, the first results are all the local DD locations, not Starbucks.
Then let’s say you want to call a colleague to ask if she wants you to pick her up a cup of joe, too. And let’s say her name is Julie. You type in J or Ju and her name and phone number appear within the first couple of results because you call her all the time. Results aren’t alphabetical, they’re based on personal relevance. It’s so damned logical — no wonder no one else has thought of it.
And our search doesn’t just apply to practical stuff like phone numbers and restaurants. Movies, your favorite band or cellist, your favorite hockey or curling team, you name it and Veveo learns as you go — smart tagging and deep linking along the way.