About Veveo

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About Veveo

Veveo’s mission is to simplify access to web video content from Internet-connected devices.   

Our vTap solution is a quick and easy way to experience web videos from input and display constrained devices such as mobile phones and TVs.   It’s an elegant web video solution that puts the power of searching, browsing and viewing of web videos at the fingertips of consumers – including on the new iPhone. 
 
Mobile operators, TV providers, and consumer electronics manufacturers can use vTap  to deliver the interactive future and more.  It can facilitate new, high value services, increase ARPU, boost loyalty and drive customer acquisition. vTap can help enhance the brands of content creators and extend the reach of their web video content distribution. And for advertisers, it’s an efficient and highly effective way to reach the growing universe of interconnected consumers in contextual settings that really work. 

vTap isn’t just another way to search for videos on the web – it’s the next generation of web video experience for mobile consumers, content creators, service providers and advertisers everywhere. 

“Every business needs to have a good relationship with it’s customers and Veveo’s web video service and content navigation products allow mobile and IPTV operators, consumer electronics manufacturers and content creators to give their customers the unique tools they need to navigate today’s new media landscape.”
—Murali Aravamudan, founder and CEO, Veveo, Inc.

Who’s building vTap? 

Murali Aravamudan and Ajit Rajasekharan have been working on vTap for a while.  In late 2004, they started building a team of veteran industry leaders with backgrounds in transforming innovative ideas into world-class solutions and highly successful companies.  

Since that time, Veveo has grown to include a team with many years of experience developing the products and platforms that have reshaped the economics for both the consumer and carriers, Veveo's management team brings unique insight into the challenges and opportunities facing operators as they look to enhance and extend the value of their networks.  They have worked at companies that include: Motorola, Audible, AT&T, Winphoria, Lucent, Readia, IBM, and others.