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Ramifications, Opportunities and Strategies for the brave new search eco-system The dramatic success of the iPhone platform has meant that there is an unambiguous trend of users searching less often in web search engines. While Search 1.0 website and web-search oriented economy will continue, the advent of wireless broadband, enhanced user interfaces and mobile data services has led to the rise of Smartphones: While websites continue to be accessible and accessed from Smartphones, it is clear that the website’s user experience and utility simply cannot come close to a well-built and customized native application running on the Smartphone platform: Would a user prefer to go to facebook.com if there was ... Read more »